Every day a new urban line comes along with visions of taking over the fashion industry. However, few ever take the steps, or strive to separate themselves from the pack. Many create lines with no substance or meaning. Most of Today’s urban fashion seems to be designed with the same stock images. Everything is too common and identical with the labeling being the only distinction. Even at first concept Doughboy Clothing meant to do the same,you know suit follow suit.
At the conception of Doughboy we also designed with todays passing fads in mind. Even our name at first thought was meant to capitalize on current street slang and rap songs. Then we researched the name, and found it’s history was so much more. The title of Doughboy began with an American Expeditionary Force then grow to cover the entire American Armed Forces, and brave men of World War 1. Armed with that knowledge we decided what could be a better moniker to represent today’s great urban soldiers and go getters that patrols these concrete jungles.
Doughboy Clothing knows our time is now. All it’s founding member veteran warriors and street soldiers still doing combat in todays urban jungle. With that you can look forward to us staying true to the heartbeat of the streets. True to our fellow soldiers and comrades. Not to go the path the industry leads us, but to go instead where there is no path, and leave our own trail as that Expeditionary force had done before us.

Be on the look out for Doughboy Clothing as we infiltrate your local boutiques and retail clothing stores. If you don’t see us, Request us........

RECOGNIZE the RANKS, the WARS, and the POLITICS of FASHION